AIR-CARE REVIEW

                                        

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November 12, 2008
Volume 6, Issue 1

YOUR COMPANY IMAGE

Wayne Tracy—Service Manager

 Since the service we perform is not totally visible to our customers we must portray an image of professionalism, cleanliness, and quality at all times. This includes but is not limited to keeping vehicles clean, employees must be well groomed, and your equipment must be maintained in perfect operating condition and appearance. Listed below are some guidelines that will help you maintain this image at all times.

VEHICLES:

  • Customers will look in the cab and back of your vehicles as the pass by it.
  • Your vehicle is a rolling billboard if it’s lettered. Your selling a cleaning process and vehicles need to project a clean image whenever possible.
  • When your vehicle is parked people are walking by—keep it clean of soda cups, coffee cups, lunch trash, etc.
  • Keep your tools and equipment organized in the back of your truck, trailer or van.
  • Obey all traffic laws and drive courteously when behind the wheel of a company vehicle. Potential customers are following you everyday.

EQUIPMENT:

  • You or your company’s owner has invested a lot of money equipping your vehicle to provide duct cleaning service. Protect this investment.
  • Improperly maintained equipment will make it less efficient, therefore reducing the quality of the work you do as well as require more time to get a job completed.
  • Again, we are selling a cleaning service and must portray a “CLEAN” image at all times. Wipe down the equipment frequently and maintain and replace the filters in filtered equipment on a regular basis.

EMPLOYEES:

  • Insist that employees portray an image of professionalism at all times.
  • While the service we provide requires crawling in attics, basements, and crawlspaces, keeping a clean shirt in the truck to change into between jobs is simple.

 

  • Hair should be neatly groomed or tied back. Body piercings should be removed or not visible to customers.
  • Limited tasteful tattoos are probably okay. But, excessive body art or questionable tattoos should be covered.
  • Novelty t-shirts and hats should not be allowed. Provide company t-shirts and hats, if you do not provide full uniforms.
  • Excessive jewelry should be removed for both safety’s sake and appearance.
  • Form fitting clothing should always be worn for both safety’s sake and appearance. NO BAGGIES OR SANDALS.
  • Also keep your language in check, this can offend customers even more than appearance issues.

You only get one opportunity to make a first impression; make sure everyone in your organization works hard to make it a favorable one.

A few years ago we were working at a large construction site and had to do duct cleaning in 96 condo units. I was using Air-Care employees and temporary labor for this project. The temp agency knows us well and always stresses our dress code and behavior policies to the people they send us.

Just by chance I was walking out our front door when a temp employee was getting ready to enter our building. I did a quick double take—he had black baggie pants and a t-shirt about 4 sizes to big on. A disaster waiting to happen. But, even more noticeable was the chain he had on his neck. It was a short gold chain connected at the front of the neck with the words “F_____ You”. Needless to say I told him to leave and not return.

You cannot just assume your company policies are being followed, you must monitor what’s going on in your business everyday.